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Creating Content That Actually Converts in CRE
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In this episode of Commercial Real Estate Secrets, I sit down with Justin Ryder, a commercial real estate advisor, investor, and media creator based in Kentucky. Justin is the co-host of Sales Life, a new podcast redefining what it means to thrive in brokerage—with a focus on authenticity, consistency, and human connection.
We talk about:
🚀 How content creation brought him repeat deals and long-term clients
🎯 Why consistency beats intensity in commercial real estate
📈 The ROI of media: From social proof to building a pipeline
🏢 Investing as a broker: LP deals, trust in operators, and lessons learned
🎥 His obsession with video, storytelling, and pushing CRE marketing forward
If you're in the trenches of CRE brokerage and wondering how to stand out, stay sane, and scale your business—this episode is for you.
📲 Follow Justin Ryder: LinkedIn | Podcast | X | Youtube
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Chapters
1. Introduction to Justin Ryder (00:00:00)
2. The Importance of Consistency in Sales (00:06:05)
3. Justin's Journey as an Investor (00:11:45)
4. Building Trust in Real Estate Transactions (00:17:25)
5. Leveraging Social Media for Real Estate Success (00:22:59)
6. Future Trends in Commercial Real Estate Marketing (00:28:45)
7. Finding Fulfillment in Real Estate Transactions (00:34:25)
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