Trade not Tariffs: Why Every Purchase Matters in a Changing World

Commonwealth Club of California Podcast

Come join award-winning journalist Priya David Clemens in conversation with Paul Rice, founder and former CEO of Fair Trade USA, to discuss his critical account of the past, present and future of conscious capitalism—the change it has wrought in the world and the potential it still has to confront our greatest challenges.

We all have the power to change the world through the products we buy. This simple premise has driven the growth of the conscious consumer movement for decades. Indeed, what started with a handful of niche sustainability brands has exploded into the mainstream with labels like "organic," "non-GMO," and "fair trade certified" now adorning products in major retailers across the country.

Yet the true promise of ethical sourcing and conscious consumerism has not been fully realized. Paul Rice has dedicated his career to helping consumers and businesses embrace the power they have to protect the environment and improve the lives of farmers and workers on the far side of our global supply chains.

In Every Purchase Matters, Rice reveals the untold story of the fair-trade movement and its significance for us all. Calling on the close relationships he cultivated over the last 40 years with the pioneers of ethical sourcing—CEOs, activists, grassroots farmer leaders, and consumer advocates—Rice gives voice to the visionaries and practitioners who are making sustainable business the new normal. These protagonists share successes and failures, lessons learned, and their extraordinary impact in communities around the world. Their stories illuminate how sustainability is good not only for people and planet but also for business.

Whether you’re a consumer, a business leader, or an investor, Rice offers a rich and persuasive case for conscious capitalism—the change it has brought and the potential it still has to create a more just, equitable, and sustainable world.

A Social Impact Member-led Forum program. Forums at the Club are organized and run by volunteer programmers who are members of The Commonwealth Club, and they cover a diverse range of topics. Learn more about our Forums.

OrganizerIan McCuaig

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