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Embracing Tradition in a Digital Age
Manage episode 454063284 series 3518235
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What if you could transform a century-old company's digital presence while preserving its cherished traditions? Caroline Webre, Ben E Keith's innovative social media marketing manager, shares her inspiring journey of revitalizing this well-established brand's online footprint. With a focus on meaningful interactions over mere follower counts, Caroline reveals her strategies for aligning Ben E Keith's family-oriented, reliable, and friendly culture with modern content platforms like LinkedIn and Instagram. Her creative approach and passion have not only enhanced the company's visibility but have also strengthened connections with employees, customers, and vendors.
The heart of our conversation beats with the insights shared about building relationships in the food service industry, all while maintaining a billion-dollar company's family feel. Caroline delves into Ben E Keith's internship program, highlighting how it offers interns a panoramic view of the industry and fosters personal and professional growth. Join us as Caroline unveils the secrets of staying ahead of industry trends through social media and how those fresh experiences are really shaking things up!
Chapters
1. Social Media Marketing for Benny Keith (00:00:00)
2. Building Relationships in Food Service (00:12:03)
35 episodes
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