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Episode 24: Why YouTube is a Marketing Goldmine
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In this episode of Confessions From the Home Office, we dig into why YouTube is a Marketing Goldmine for your business!
Did You Know?
- There are over 1 billion hours of YouTube content watched daily
- 720,000 hours of video are uploaded to YouTube each day (500 hours per minute)
- YouTube is the world's second-largest search engine after Google
- Over 50% of people use YouTube to research products before purchasing
- YouTube Shorts have expanded from 60 seconds to 3 minutes
- YouTube Shorts have more monthly logged-in users than TikTok and Instagram Reels
- Average YouTube session is over 40 minutes
Benefits of YouTube Marketing:
- Longer form content compared to TikTok/Instagram
- Sophisticated targeting capabilities through Google
- Content has longer shelf life and can drive traffic for years
- Strong ad programs
- Videos can reach audiences across different regions
- Good for educational and informational content
Channel Setup Tips:
- Create channel using Gmail account
- Optimize channel name for clarity
- Write clear, keyword-rich description
- Add channel art (profile picture and banner)
- Create channel trailer
- Organize content into playlists
Best Practices:
- Use relevant keywords and descriptive titles
- Include calls-to-action in descriptions
- Add timestamps for longer videos
- Enable closed captioning
- Use 16:9 aspect ratio
- Create custom thumbnails using Canva or PowerPoint
- Focus on educational content and FAQs
- Monitor analytics to see what works
- Maintain consistent posting schedule
Case Study: Law firm client success over 4.5 years getting nationwide clients through YouTube videos
Have questions? Please email Wendi: [email protected]
Like, subscribe, share, and leave a review to help others find the show!
Sponsor: Patriots Beef Club Website: patriotsbeefclub.com/America
Market Momentum is a full-service marketing agency located in Greenville, South Carolina. Market Momentum helps businesses plan and execute their marketing consistently, using online and offline tools. No marketing team member on staff? You probably don't need one. Companies outsource their marketing to us, and we become your Marketing Department. Get all of the expertise without all of the overhead.
Many clients struggle with the technology that goes along with marketing. Don't worry. We have you covered. When you work with us, you get marketing and the technical support you need for your marketing platforms. To learn more, visit marketmomentum.biz.
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