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Omnichannel Marketing

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Manage episode 277771255 series 1750181
Content provided by Mark Reed-Edwards. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Reed-Edwards or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a painkiller or a vitamin, and how his firm and clients have fared during COVID-19. Enjoy!

  continue reading

232 episodes

Artwork
iconShare
 
Manage episode 277771255 series 1750181
Content provided by Mark Reed-Edwards. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Reed-Edwards or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On the latest episode, Rytis Lauris, co-founder and CEO of marketing automation platform Omnisend, joins us to discuss omnichannel marketing. We learn all about Rytis and Omnisend, plus we find out exactly how omnichannel marketing works, why email marketing is dead, and how to do personalization and relevance right. In addition, we hear how Rytis bootstrapped several businesses (including Omnisend), how to figure out whether you’re offering a painkiller or a vitamin, and how his firm and clients have fared during COVID-19. Enjoy!

  continue reading

232 episodes

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