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Content provided by Mark Reed-Edwards. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Reed-Edwards or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Subconscious Marketing
Manage episode 276141508 series 1750181
Content provided by Mark Reed-Edwards. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Reed-Edwards or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On today’s episode, we have Leslie Zane, President of Triggers Brand Consultancy with us. Leslie is a TEDx Speaker, and contributor to Harvard Business Review, Media Village, Scientific American, and CMO.com. We are privileged to have her with us to dig into a subject that seems absolutely massive and critically important to understand: Subconscious Marketing. We learn about her work at Triggers Brand Consultancy and how she got involved in the subconscious, why the subconscious is so important for businesses to understand. And we hear about the epiphany she had early in her career that set her on her current path. Plus, we learn exactly what subconscious marketing is and how it differs from conscious marketing. We also get a new term for cocktail party conversations (whenever those happen again): the Brand Connectome. Plus, we dig into a lot more. A great discussion, packed with a ton of wisdom.
A few links to things we discussed
● Cracking the Code on Brand Growth
232 episodes
Share
Manage episode 276141508 series 1750181
Content provided by Mark Reed-Edwards. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Reed-Edwards or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On today’s episode, we have Leslie Zane, President of Triggers Brand Consultancy with us. Leslie is a TEDx Speaker, and contributor to Harvard Business Review, Media Village, Scientific American, and CMO.com. We are privileged to have her with us to dig into a subject that seems absolutely massive and critically important to understand: Subconscious Marketing. We learn about her work at Triggers Brand Consultancy and how she got involved in the subconscious, why the subconscious is so important for businesses to understand. And we hear about the epiphany she had early in her career that set her on her current path. Plus, we learn exactly what subconscious marketing is and how it differs from conscious marketing. We also get a new term for cocktail party conversations (whenever those happen again): the Brand Connectome. Plus, we dig into a lot more. A great discussion, packed with a ton of wisdom.
A few links to things we discussed
● Cracking the Code on Brand Growth
232 episodes
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Similar to Confessions of a Marketer
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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