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Welcome to The Pageant Project Substack!
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Each week, I share no-fluff pageant coaching to help you lead, speak, and leave a legacy. With 300+ interviews and coaching across Miss Universe, Miss USA, and Miss America, this isn’t theory—it’s what works. Free subs get tips, interviews, and ad-free access. Paid subs unlock mini-courses, priority Q&As, and direct support.
https://thepageantproject.com/subscribe
Hey there! I’m so glad you’re here.
My name is Adrian Kwan. I founded The Pageant Project nearly a decade ago, back in 2018. Since then, I’ve interviewed over 300 pageant contestants from around the world and coached women across nearly every major pageant system—including Miss Universe, Miss USA, Miss America, and many more.
I created this Substack because I was tired of the content creation grind and chasing ever-changing social media algorithms. I don’t know about you, but making clickbait just to get views (think: “pageant hot picks”) doesn’t exactly fill me with joy.
Instead, I wanted to build a space where I could share everything I’ve learned from years of coaching and hundreds—if not thousands—of conversations with contestants. This Substack lets me put all that knowledge in one place, in a format that’s easy for you to access whether you’re at home, on the go, or prepping for your next pageant.
Pro tip: Download the free Substack app. It makes reading, watching, and listening much easier—especially if you want to stream the content via Bluetooth while commuting or multitasking.
Free vs. Paid: What's the Difference?
You’ll notice that some content is locked for paid subscribers. Whilst I’m offering plenty for free—like pageant coaching tips and interviews with titleholders—I also wanted to create something deeper for those ready to take the next step.
Free subscribers get:
* Pageant coaching tips
* Interviews with titleholders
* An ad-free viewing experience (unlike YouTube or Spotify)
* Full access to the content archive
Paid subscribers get everything above, plus:
* Mini-courses – Deep dives on topics like interview prep, sponsorship, and more
* The ability to comment on posts and interact with me directly
* Priority responses to your questions
More exclusive content for paid subscribers is on the way. All this comes at just $9.99/month or $97/year—for comparison, a single private coaching session with me is $197/hour.
Welcome again! If you have any questions or suggestions, feel free to leave a comment or email me directly at [email protected].
To your success—in pageantry and in life,
Adrian Kwan
Want more than the episode?
If you’re ready to go deeper, consider becoming a paid subscriber. You’ll get access to mini-courses on everything from interviews to sponsorship, priority answers to your questions, and the chance to ask me anything directly in the comments:
https://thepageantproject.com/subscribe
If you're looking for personalised coaching, I offer a limited number of private sessions. It’s for women who want tailored strategy, mindset support, and real accountability—on stage and beyond:
https://thepageantproject.com/coaching
Pageantry is evolving—and you deserve coaching that’s more than surface-level. Join us if you're ready to go beyond the crown.
Get full access to The Pageant Project at www.thepageantproject.com/subscribe
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