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Confessions of a Spiritual Entrepreneur: Honest Conversations on Authentic Marketing, Aligned Business Growth & the Inner Work Behind It All
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27. How to Plan a Brand Shoot That Reflects Your True Business Identity
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Brand shoots aren’t just about getting some pretty photos for your social media—they’re a powerful opportunity to tell your brand’s story in a visual way. I’m sharing everything I’ve learned about planning a successful brand shoot, from choosing the right photographer to creating the perfect wardrobe that reflects your brand identity. I’ll admit, my first brand shoot didn’t go as smoothly as I hoped, but that’s why I’m so excited to guide you through the process today—because planning matters.
It’s not just about looking good in front of the camera; it’s about capturing your brand’s true essence. In today’s episode, I’m talking about how to strategize your shoot, select the best location, and choose outfits that work with your color palette.
You’ll also hear some of my personal lessons learned, like why having a shot list and props are crucial, and how prepping yourself (and your team) for a shoot can make all the difference in capturing that brand magic. Let’s dive in!
In this episode, we discuss:
- How to choose the right photographer for your brand shoot
- What to wear: Aligning your wardrobe with your brand’s identity
- Why a brand strategy is essential before any photo shoot
- Tips for preparing your shoot (from mood boards to shot lists)
- How props and people can enhance the authenticity of your shoot
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