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The rise of consulting & how to build your brand as a consultant
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Welcome to episode 10 of the Confidently Visible Podcast! In this episode, I’m joined by amazing US-based consultant, mentor, and strategist Katie Boysen for a powerful conversation on why consulting is booming - and how women can build visibility and brand power in this space.
Katie has over 20 years of experience in developing and leading communications strategies for some of the world’s most influential agencies, entrepreneurs, startups, and Fortune 500 companies such as Salesforce. Katie is the co-host of the Smart in Public podcast, created for PR & Comms professionals to learn from each other and share knowledge. Katie specialises in developing narrative-based communications programs, building founder profiles, and leading company launch strategies.
In the ep, we explore the growing shift from 9-5 roles to flexible, skills-based businesses; what’s working in the US consulting market; and how Australian women can leverage these trends. Whether you’re already consulting or considering the leap, you’ll walk away with clarity, courage, and practical next steps.
What you’ll learn in this episode:
- Why consulting is a rising business model for women
- The key role of personal branding in attracting aligned clients
- How consulting compares to coaching and creative service work
- Market trends to watch from the US
- Visibility tips to grow your brand and authority as a consultant
Connect with Katie Boysen at https://www.katieboysen.com/
Connect with Bec on Instagram, LinkedIn and Facebook and subscribe to get your free copy of Personal Brand Building for Business to scale your online service-based business using your personal brand at becsands.com/personalbrand.
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