The Chum Burger Framework: How One Burger in Colombia Changed My Offer Strategy | Episode 50
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What does the best burger in Colombia have to do with building better offers? A lot more than you’d think. In this episode, I break down the simple (but powerful) lesson I learned from a tiny burger joint in Medellín and how it completely shifted the way I think about product quality, client experience, and word-of-mouth growth.
If you’re in the game of creating anything, content, offers, services and want people to actually talk about it when you’re not in the room, this one’s for you.
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