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Franchise That! Franchising as an Expansion Strategy
Manage episode 283915187 series 2843427
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Dr. Ivan Zak and Ryan Leech welcome Rivers Morrell, the CEO of Vet Marketing Pro and COO of easyvet, to chat about franchising in the veterinary domain.
Topics discussed:
- The importance of having a consistent platform with all data points together;
- Growth opportunities in the veterinary consolidation market;
- Franchising as a turnkey model;
- Creating a work-life balance for franchisees and front-line staff;
- easyvet's plans for future growth by geography
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