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What are the new rules of marketing with Eric Quanstrom

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Manage episode 359693927 series 2796978
Content provided by Diogène Ntirandekura. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Diogène Ntirandekura or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today, I discuss with Eric Quanstrom, Chief Marketing Officer of Cience.

  • his perspective on "inbound" marketing
  • the importance of mixing inbound and outbound
  • how to set up an effective outbound strategy (inbound-led, list-led, with intent tool)
  • How to calculate the ROI of a lead gen service company

www.cience.com
https://www.linkedin.com/in/quanstrom/

Support the show

To get in touch with Diogene Ntirandekura, the host of the show:

  continue reading

162 episodes

Artwork
iconShare
 
Manage episode 359693927 series 2796978
Content provided by Diogène Ntirandekura. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Diogène Ntirandekura or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today, I discuss with Eric Quanstrom, Chief Marketing Officer of Cience.

  • his perspective on "inbound" marketing
  • the importance of mixing inbound and outbound
  • how to set up an effective outbound strategy (inbound-led, list-led, with intent tool)
  • How to calculate the ROI of a lead gen service company

www.cience.com
https://www.linkedin.com/in/quanstrom/

Support the show

To get in touch with Diogene Ntirandekura, the host of the show:

  continue reading

162 episodes

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