How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Content provided by Mike Gelb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Gelb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

7M ago 58:55

MP3•Episode home

Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.

We discuss:

How legacy brands create their dog food
The inspiration behind Jinx
Her nutrition philosophy for pets
Sourcing the right manufacturing partners & convincing them to work on Jinx
Approach to testing if the product tastes good
The reasons why she raised venture money (most recently a Series B)
How she launched online
Why Walmart has been a great partner for a premium brand
Jinx’s market positioning compared to other premium dog food brands
Approach to launching SKUs & new products
How she thinks about celebrity partnerships & more

387 episodes

#Business #Mike Gelb #Trading #Founder CEO