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SEEME INDEX :: AI FOR INCLUSIVE MARKETING DECISIONS

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Manage episode 445133518 series 2912858
Content provided by ContenderCast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ContenderCast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Asha Shivaji is an accomplished marketer, having collaborated with renowned global brands, such as Apple, Disney, Moet Hennessy, Estee Lauder, and Johnson & Johnson. Throughout her career, Asha has focused on revamping and modernizing marketing initiatives that captured the hearts and minds of consumers. Most recently, Asha led the marketing strategy for Google's Advanced Brand Acceleration Team and co-led Google's partnership with the UN's Unstereotype Alliance, an organization whose meaningful efforts are aimed at eliminating harmful stereotypes from media and advertising. In 2023, Asha and Jason launched the SeeMe Index because there was a lack of data about consumer-facing inclusivity efforts. Asha joins Justin to discuss the index and benefits to consumers and brands!

  continue reading

632 episodes

Artwork
iconShare
 
Manage episode 445133518 series 2912858
Content provided by ContenderCast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ContenderCast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Asha Shivaji is an accomplished marketer, having collaborated with renowned global brands, such as Apple, Disney, Moet Hennessy, Estee Lauder, and Johnson & Johnson. Throughout her career, Asha has focused on revamping and modernizing marketing initiatives that captured the hearts and minds of consumers. Most recently, Asha led the marketing strategy for Google's Advanced Brand Acceleration Team and co-led Google's partnership with the UN's Unstereotype Alliance, an organization whose meaningful efforts are aimed at eliminating harmful stereotypes from media and advertising. In 2023, Asha and Jason launched the SeeMe Index because there was a lack of data about consumer-facing inclusivity efforts. Asha joins Justin to discuss the index and benefits to consumers and brands!

  continue reading

632 episodes

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