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Can Great Marketing Save A Company During Times of Controversy? (A Duolingo Case Study)

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Manage episode 491663644 series 3598360
Content provided by Made By Things. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Made By Things or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first approach.” The approach seemed innovative, but they also mentioned that they were replacing contractors with AI. Suddenly, everyone remembered that Duolingo is more than memes and languages - it’s also a tech company. And their younger audience who is already afraid of being replaced by AI turned on the owl, raising a lot of questions not only about the brand but about the future of work in general - all with Duo at the center.

So what happens when your marketing, your CEO, and your values don’t align?

And is marketing powerful enough to move past this kind of controversy?

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 491663644 series 3598360
Content provided by Made By Things. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Made By Things or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Two months ago, Duolingo was at the top of its game. An untouchable marketing team with their beloved, chaotic owl mascot. But at the end of May, they announced they would be taking an “AI first approach.” The approach seemed innovative, but they also mentioned that they were replacing contractors with AI. Suddenly, everyone remembered that Duolingo is more than memes and languages - it’s also a tech company. And their younger audience who is already afraid of being replaced by AI turned on the owl, raising a lot of questions not only about the brand but about the future of work in general - all with Duo at the center.

So what happens when your marketing, your CEO, and your values don’t align?

And is marketing powerful enough to move past this kind of controversy?

  continue reading

22 episodes

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