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The Business Case of Content Ops with Sarah O'Keefe - Pt. 2
Manage episode 411537425 series 3314351
Content provided by Ren Taylor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ren Taylor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Patrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you!
About Sarah:
Sarah O’Keefe, Chief Executive Officer, founded Scriptorium in 1997 to work at the intersection of content, technology, and publishing.
Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content.
Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide.
In 2016, MindTouch named her as an “unparalleled” content strategy influencer.
Sarah holds a BA from Duke University and is bilingual in English and German.
96 episodes
Share
Manage episode 411537425 series 3314351
Content provided by Ren Taylor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ren Taylor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Patrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you!
About Sarah:
Sarah O’Keefe, Chief Executive Officer, founded Scriptorium in 1997 to work at the intersection of content, technology, and publishing.
Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content.
Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide.
In 2016, MindTouch named her as an “unparalleled” content strategy influencer.
Sarah holds a BA from Duke University and is bilingual in English and German.
96 episodes
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Content Components
1 Omnichannel Customer Experiences with Kevin P. Nichols - Pt. 2 19:37
19:37 
Play Later 
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Like 
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Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Kevin Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 25 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on digital strategy and content for dozens of global, Fortune 100 brands. In 2016 he launched AvenueCX with Rebecca Schneider. At AvenueCX he works with global brands to help them improve their brand, content, and customer experiences. He is an expert on content strategy for customer journey optimization, personalization, omnichannel, and enterprise content strategy. Kevin is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative. He started his career in the mid-1990s while a graduate student at Harvard University working for a Sabre Foundation, a non-profit book donation organization. His studies led him to Bosnia and Herzegovina, where he produced and significantly contributed to Nobel Laureate Physicians for Human Rights Watch website. He became a user experience lead at Sapient and later, a key architect of MITOpenCourseWare’s website where he contributed to publishing processes for an initiative that changed the face of global, online education. He went on to Molecular where he helped a global Fortune 10 brand redefine its external messaging and internal processes to support it. He built one of the of the strongest and largest content strategy teams in the world for SapientNitro. In June, 2015, Kevin left SapientNitro to focus on launching a company with Rebecca Schneider, AvenueCX. Kevin is committed to international human rights, especially those of refugees. Connect with Kevin on LinkedIn Visit his website…
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Content Components
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24:16 Play Later Play Later Lists Like Liked24:16
Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Kevin Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 25 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on digital strategy and content for dozens of global, Fortune 100 brands. In 2016 he launched AvenueCX with Rebecca Schneider. At AvenueCX he works with global brands to help them improve their brand, content, and customer experiences. He is an expert on content strategy for customer journey optimization, personalization, omnichannel, and enterprise content strategy. Kevin is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative. He started his career in the mid-1990s while a graduate student at Harvard University working for a Sabre Foundation, a non-profit book donation organization. His studies led him to Bosnia and Herzegovina, where he produced and significantly contributed to Nobel Laureate Physicians for Human Rights Watch website. He became a user experience lead at Sapient and later, a key architect of MITOpenCourseWare’s website where he contributed to publishing processes for an initiative that changed the face of global, online education. He went on to Molecular where he helped a global Fortune 10 brand redefine its external messaging and internal processes to support it. He built one of the of the strongest and largest content strategy teams in the world for SapientNitro. In June, 2015, Kevin left SapientNitro to focus on launching a company with Rebecca Schneider, AvenueCX. Kevin is committed to international human rights, especially those of refugees. Connect with Kevin on LinkedIn Visit his website…
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Content Components
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Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Kate: Kate specializes in content platforms and operations for companies who want their content to work across multiple platforms and countries. She designs and runs content operations teams to get (the right) content made, repeatedly, at scale. She excels at Content leadership from creation through to management and orchestration Platform strategy and operations for CMS, CRM, TMS. Team management and up-skilling across content, localisation, and UX teams Kate on LinkedIn…
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Content Components
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Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Rahel: Rahel is a results-driven consultant with deep experience in digital transformation and a strong track record of delivering content ecosystems in the context of digital strategy projects, often in environments with complex content delivery requirements. Developing expertise in conversation design. She is the professional who delivers the hard truths and sometimes difficult prescriptions that help organisations leverage their content as a business asset. Rahel on LinkedIn…
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Play Later Play Later Lists Like LikedComponents Live Your Friday content rundown to wind down the work week. Join us live on LinkedIn or YouTube at 3pm ET. Hosts: Patrick Bosek Jarod Sickler Ren Taylor and now Casey Jordan This weeks topics: harvard business review article
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Content Components
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Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Rahel: Rahel is a results-driven consultant with deep experience in digital transformation and a strong track record of delivering content ecosystems in the context of digital strategy projects, often in environments with complex content delivery requirements. Developing expertise in conversation design. She is the professional who delivers the hard truths and sometimes difficult prescriptions that help organisations leverage their content as a business asset. Rahel on LinkedIn…
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Content Components
1 Components Live! - 4/26/24 - Welcome to the Post-Localization Era 18:09
18:09 Play Later Play Later Lists Like Liked18:09
Play Later Play Later Lists Like LikedComponents Live Your Friday content rundown to wind down the work week. Join us live on LinkedIn or YouTube at 3pm ET. Hosts: Patrick Bosek Jarod Sickler Ren Taylor and now Casey Jordan This weeks topics: tcworld's localization article meta's earnings call
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Content Components
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24:22 Play Later Play Later Lists Like Liked24:22
Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Jonathan: Jon is a senior content designer at I'm a senior content designer at Shopify, where he works on Shop, the company's shopping and tracking app. He's been a content strategist and copywriter for a national fintech company; a brand journalist and content writer for a mortgage lender; and a newspaper reporter who covered murder and mayhem, startups and mom-and-pops, and local politics. Jonathan on Medium Jonathan on LinkedIn…
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Content Components
1 Components Live! - 4/19/24 - We need more writers! 18:45
18:45 Play Later Play Later Lists Like Liked18:45
Play Later Play Later Lists Like LikedComponents Live Your Friday content rundown to wind down the work week. Join us live on LinkedIn or YouTube at 3pm ET. Hosts: Patrick Bosek Jarod Sickler Ren Taylor and sometimes Casey Jordan This weeks topics: Cherryleaf podcast reveals job openings for tech writers is up TikTok ban is imminent VASA, Microsoft's AI talking head video generator is eery…
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Content Components
1 You're Here Because of People with Jonathan McFadden - Pt. 1 20:37
20:37 Play Later Play Later Lists Like Liked20:37
Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Jonathan: Jon is a senior content designer at Red Ventures , where he uses words to create better user experiences across digital products. He's been a content strategist and copywriter for a national fintech company; a brand journalist and content writer for a mortgage lender; and a newspaper reporter who covered murder and mayhem, startups and mom-and-pops, and local politics. Jonathan on Medium Jonathan on LinkedIn…
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Content Components
Join us every Friday at 3pm EST for quick-fire insights on the latest content news, some sizzling hot takes, and answers to all of your burning questions. 🔥
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Content Components
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Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Sarah: Sarah O’Keefe, Chief Executive Officer, founded Scriptorium in 1997 to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. In 2016, MindTouch named her as an “unparalleled” content strategy influencer. Sarah holds a BA from Duke University and is bilingual in English and German. Sarah on LinkedIn Learn more about Scriptorium…
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Content Components
1 The Business Case of Content Ops with Sarah O'Keefe - Pt. 1 44:46
44:46 Play Later Play Later Lists Like Liked44:46
Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here About Sarah: Sarah O’Keefe, Chief Executive Officer, founded Scriptorium in 1997 to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. In 2016, MindTouch named her as an “unparalleled” content strategy influencer. Sarah holds a BA from Duke University and is bilingual in English and German. Sarah on LinkedIn Learn more about Scriptorium…
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Content Components
1 Components Live! AI and Copyright Infringement with Casey 3/29/24 18:05
18:05 Play Later Play Later Lists Like Liked18:05
Play Later Play Later Lists Like LikedJoin us every Friday at 3pm EST for quick-fire insights on the latest content news, some sizzling hot takes, and answers to all of your burning questions. 🔥 This week's topic: https://www.reuters.com/legal/litigation/bloomberg-asks-us-court-toss-copyright-lawsuit-over-ai-training-2024-03-25/ Girl Talk music: https://www.girltalkmusic.com/…
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Content Components
1 Personalization for Content Ops with Jeffrey MacIntyre - Pt. 2 17:35
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Play Later Play Later Lists Like LikedPatrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you! Get the book here: https://publishing.vt.edu/site/books/e/10.21061/content_operations_evia/ About Jeffrey: A personalization optimist and information retrieval obsessive, Jeffrey MacIntyre is an independent consultant focused on “shovel-ready” solutions to personalized, automated, and simplified customer experiences. He writes Bucket List , a newsletter of tales from the trenches of his consultancy, Bucket Studio. He speaks widely on the IA for AI—the role of information science in shaping connected experiences—and runs Bucket Brigade , the only community for those who design such experiences.…
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Content Components
1 Components Live! - 3/22/24 with Casey Jordan 19:17
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Content Components
1 55: Everything IA (Information Architecture) with Amber Swope - Pt. 2 13:45
13:45 Play Later Play Later Lists Like Liked13:45
Play Later Play Later Lists Like LikedA brief summary of this episode
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Content Components
1 54: Everything IA (Information Architecture) with Amber Swope - Pt. 1 25:24
25:24 Play Later Play Later Lists Like Liked25:24
Play Later Play Later Lists Like LikedAmber on LinkedIn DITA Strategies on LinkedIn Get the DITA Strategies Management Information Architecture User Guide: https://www.ditastrategies.com/products/miauserguide Patrick on LinkedIn Heretto on LinkedIn
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1 53: Life Sciences, Structured Content, and AI - Oh my! with Val Swisher 11:42
11:42 Play Later Play Later Lists Like Liked11:42
Play Later Play Later Lists Like LikedVal Swisher on LinkedIn Content Rules Patrick Bosek on LinkedIn
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1 52: How Content Rules Uses a CCMS to Drive Sales with Val Swisher 15:20
15:20 Play Later Play Later Lists Like Liked15:20
Play Later Play Later Lists Like LikedVal Swisher on LinkedIn Content Rules Patrick Bosek on LinkedIn
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Hosted by: Patrick Bosek & Jarod Sickler Produced by: Ren Taylor See Apple's portal for yourself: https://support.apple.com/self-service-repair
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1 50: Composable Future Pt. 2 with Noz Urbina 20:30
20:30 Play Later Play Later Lists Like Liked20:30
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1 49: What is the Composable Future Pt. 1 with Noz Urbina 20:14
20:14 Play Later Play Later Lists Like Liked20:14
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1 48. Futurism Pt. 3 - VR is Cute, but AR is Where It's At with Noz Urbina 13:40
13:40 Play Later Play Later Lists Like Liked13:40
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1 47: Futurism Pt. 2 - Technology Moves Toward Ergonomics with Noz Urbina 17:48
17:48 Play Later Play Later Lists Like Liked17:48
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1 46: Futurism: Web 3.0 and the Metaverse with Noz Urbina Pt. 1 18:34
18:34 Play Later Play Later Lists Like Liked18:34
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1 45: Componentization Needs Strong Leadership with Jeffrey MacIntyre Pt. 3 10:31
10:31 Play Later Play Later Lists Like Liked10:31
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1 44: Componentization with Jeffrey MacIntyre Pt. 2 15:07
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1 43: Componentization and Entity Resolution with Jeffrey MacIntyre Pt. 1 13:01
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Content Components
A brief summary of this episode
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Content Components
A brief summary of this episode
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Content Components
1 40: The History of Content According to Sarah O'Keefe (Pt. 3) 15:19
15:19 Play Later Play Later Lists Like Liked15:19
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Content Components
1 39: The History of Content According to Sarah O'Keefe (Pt. 2) 13:29
13:29 Play Later Play Later Lists Like Liked13:29
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Content Components
1 38: The History of Content According to Sarah O'Keefe (Pt. 1) 14:30
14:30 Play Later Play Later Lists Like Liked14:30
Play Later Play Later Lists Like LikedA brief summary of this episode
A brief summary of this episode
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1 36: What is Heretto Deploy & Why Does it Matter? 18:17
18:17 Play Later Play Later Lists Like Liked18:17
Play Later Play Later Lists Like LikedLearn more about Heretto Deploy here . Get a detailed walkthrough with this tutorial . Join the conversation on LinkedIn .
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A brief summary of this episode
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1 SEASON 2 FINALE: Rabbit Holes, ToCs, Digital Bread Crumbs & Better Search 21:09
21:09 Play Later Play Later Lists Like Liked21:09
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1 35: Intent Is Everything In Knowledge Operations 9:02
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1 34: Knowledge Ops? Do People Really Need It? Let's Find Out 12:45
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1 33: Where to Start with Ontologies & Knowledge Graphs IRL (ft. Yanko Ivanov) 14:00
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1 32: Knowledge Graphs & Organizing Your Content (ft. Yanko Ivanov) 13:51
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1 31: Ontologies & Componentized Content 101 (ft. Yanko Ivanov) 13:18
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1 30: If You're Doing It Right, Customer Journeys Don't Really End (ft. Noz Urbina) 13:26
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1 29: Where the Customer Journey & Content as a Product Meet (ft. Noz Urbina) 14:19
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1 28: What is Customer Journey Mapping? (ft. Noz Urbina) 12:51
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1 27: Multi-Channel Publishing Gets Philosophical 13:44
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Omnichannel or Multi-Channel: What’s the Difference & Can We Use Both? [VIDEO] What is Multi-Channel Publishing?
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1 25: Knowledge Bases Are Integral To Your Organization 13:49
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What is a Knowledge Base? [VIDEO]
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ContentOps 101: Where People, Process, and Automation Converge
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1 22: SEASON 2 Kick Off — Heretto Origins & the Changing Content Landscape 13:16
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Play Later Play Later Lists Like LikedRationale Behind Our Rebrand What is Content Operations?
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A brief summary of this episode
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1 21: What Is Content Operations (ContentOps)? (You Bet There's More) 9:59
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1 20: What Is Content Operations (ContentOps)? And Why You Should Care 15:10
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Play Later Play Later Lists Like LikedCheck out Patrick's overview blog here: https://easydita.com/what-is-contentops/
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1 19: What is a Component Content Management System (CCMS)? PART 2 14:35
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1 18: What is a Component Content Management System (CCMS)? PART 1 14:04
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1 SPECIAL EPISODE: Noz & Patrick Chat OmnichannelX Conference (And Much More) 34:53
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Play Later Play Later Lists Like LikedFor a discount on general admission tickets, use code "DISC30" at checkout for 30% off your purchase! Plus, check out the raffle: OmnichannelX Ticket Raffle — WIN HERE
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1 16: DITA vs. Headless — What's The Deal Here? 21:12
21:12 Play Later Play Later Lists Like Liked21:12
Play Later Play Later Lists Like LikedThese links answer the question in more detail: https://easydita.com/what-is-dita-xml/ https://easydita.com/3-useful-things-dita-xml-can-do-for-your-content/ https://easydita.com/how-dita-xml-is-universally-useful/ https://easydita.com/4-things-dita-xml-can-actually-do/
These links answer the question in more detail: https://easydita.com/what-is-dita-xml/ https://easydita.com/3-useful-things-dita-xml-can-do-for-your-content/ https://easydita.com/how-dita-xml-is-universally-useful/ https://easydita.com/4-things-dita-xml-can-actually-do/
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1 14: Your Enterprise Content Strategy Needs Champions, Education, and Drivers 10:02
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1 13: Atomized Content Is IDEAL For Repurposing Content For Other Uses 11:45
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1 12: Personalized, Atomized Content Is Just Better For UX 12:01
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1 INTERVIEW PART 2: Mignon Fogarty AKA Grammar Girl — Journey From Tech Writer To Web Phenom 14:35
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1 INTERVIEW PART 1: Mignon Fogarty AKA Grammar Girl — Journey From Tech Writer To Web Phenom 12:24
12:24 Play Later Play Later Lists Like Liked12:24
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1 9: Taxonomies & Metadata Pose Tough Questions For Enterprise Content Strategy 17:02
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1 8: Metadata Is Data About Data & We Can Use Fruit To Teach Taxonomies 13:11
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1 7: Reuse In Enterprise Content Strategy NEEDS Interoperability 12:30
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1 6: What is Content Reuse? Shallow Dive, Deep Dive, Let's Jump In 14:17
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1 5: Defining Technical Writing Versus Information Development 11:41
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1 4: Personalized Content Is Amazing, But The Limit DOES Exist 13:04
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1 3: The Personalization Tangent & The Future Of Content 12:47
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A brief summary of this episode
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1 1: Filtering Content For User Experience + Video Game Walkthroughs? 14:11
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1 2: The Key To Happy, Effective Users? Content That's Actually Helpful 14:37
14:37 Play Later Play Later Lists Like Liked14:37
Play Later Play Later Lists Like LikedA brief summary of this episode
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