The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content creators need to guide their target audience and to do this you need to let them feel that you understand their choices, that the value of your engagement is in the lasting relationship you are establishing and not just a one-off purchase that most companies do to their customers. It takes a bold move to shift from traditional marketing to customer-focused strategies. Traditional marketing may give you page views, shares, and likes but if your customers are not able to share with their circle the value of your brand, you are missing a great deal of opportunities to grow and reach the bigger markets.
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3 episodes
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Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content creators need to guide their target audience and to do this you need to let them feel that you understand their choices, that the value of your engagement is in the lasting relationship you are establishing and not just a one-off purchase that most companies do to their customers. It takes a bold move to shift from traditional marketing to customer-focused strategies. Traditional marketing may give you page views, shares, and likes but if your customers are not able to share with their circle the value of your brand, you are missing a great deal of opportunities to grow and reach the bigger markets.
…
continue reading
3 episodes
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