How Micro-Creators & UGC are Transforming the Influencer Marketing Game for Brands with William Gasner

Content Is Profit

Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC).

From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals:

- Why brands prefer working with smaller creators.

- How content quality is changing—and why "authentic" beats "perfect."

- What it really takes to run an influencer campaign that converts.

- Tips for creators to grow, monetize, and stand out in 2025.

- Why testing beats perfection—and how you can start TODAY.

Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold.

💡 Learn more or join the challenge: https://businesscreator.club/

🔗 Explore William’s platform: https://stackinfluence.com/

Timestamped Overview:

04:36 "Brands Favor Smaller Creators Now"

08:24 "Creative Freedom for Content Creators"

09:25 "Streamlining Content Creation for Brands"

15:53 Podcast Promotion: Organic vs. Paid

19:31 "Content Quality for Creators"

20:46 "Content Preferences vs. Popular Trends"

26:14 Content Strategy: Balance & Platform Adaptation

28:15 Authentic-Looking, Staged Content Trend

31:11 Merging Content and Business Success

34:33 "Focused Niches Trump General Marketplaces"

37:23 "Entrepreneurial Differences and Opportunity”

Connect with William:

Website

LinkedIn

Connect with Fonzi:

Facebook

Instagram

LinkedIn

Twitter

Connect with LUISDA:

Facebook

Instagram

LinkedIn

Twitter

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