Navigating the Portfolio Career Path in Marketing with Samantha Lopez, Expedia Group

Content Matters

What's the key to building a career that’s as versatile as it is impactful?

We’re joined by Franny Harold, Content Creator at Compose.ly, who shares her unique journey from comedy and social media into the world of content marketing, highlighting how her eclectic background brings a fresh perspective to her work. We’re also joined by Samantha Lopez, Digital Channels Manager at Expedia Group, who explores the idea of a “portfolio career” and shares her approach to embracing flexibility and new challenges. Samantha reveals why stepping off the traditional career ladder can lead to more fulfilling and innovative work experiences.

If you’re curious about breaking free from a linear career path, you won’t want to miss this conversation.

In this episode, you’ll learn:

• The Portfolio Career Path: How diverse skills and experiences bring value to your career
• Embracing Flexibility: Why breaking away from a linear career path can lead to new growth opportunities
• Building Resilience in Times of Change: Samantha’s approach to adapting through listening and compassion

Things to listen for:

(00:00) Welcome to the Show

(02:33) Is a Career Path Always Linear?

(03:41) Franny’s Journey from Comedy to Content Creation

(08:06) The Role of Improvisation in Marketing

(10:37) Introducing Samantha Lopez, Digital Channels Manager at Expedia Group

(11:12) Understanding the Concept of a Portfolio Career

(16:05) The Shift to Media-First Marketing in B2B

(24:04) How AI is Shaping Marketing Strategies

(24:10) How To Use Automation And AI Thoughtfully

(32:50) Navigating Media And Marketing Trends With Samantha

(35:50) Building Resilience Through Compassion And Adaptability

(36:24) The Importance Of Flexibility In Career Growth

(36:24) Managing A Two-Sided Marketplace At Expedia Group

(40:55) How To Make Different Platforms Work For You

(43:22) Advice For Marketers Exploring Media-First Content Strategies

(45:35) Friends Matter With Our Friend Ben Brown, VP Of Marketing At Fairmarkit

Resources:

• Connect with Samantha Lopez: https://www.linkedin.com/in/samantharlopez/
• Learn more about Expedia Group https://expediagroup.com/
• Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/
• More from Compose.ly: https://compose.ly/content-matters
• Submit Your Own Friend’s Matter Story: https://compose.ly/friends-matter
• And from this episode, shoutout to our friend, Ben Brown, VP of Marketing at Fairmarkit: https://www.fairmarkit.com/
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/

Learn more about our sponsor, Clutch, here: https://clutch.co/