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Cruce Saunders: Content as a Valuable Enterprise Asset
Manage episode 426798313 series 3269257
Content provided by Larry Swanson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Swanson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content is a precious business asset and should be treated as such in enterprise accounting records.
Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like an ephemeral one-time business expense.
He still sees a lot of work ahead, but Cruce is more hopeful lately that coordinated efforts by content leaders can get content out of the expense category and into an asset category on the corporate balance sheet.
https://ellessmedia.com/csi/cruce-saunders/
215 episodes
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Manage episode 426798313 series 3269257
Content provided by Larry Swanson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Swanson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content is a precious business asset and should be treated as such in enterprise accounting records.
Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like an ephemeral one-time business expense.
He still sees a lot of work ahead, but Cruce is more hopeful lately that coordinated efforts by content leaders can get content out of the expense category and into an asset category on the corporate balance sheet.
https://ellessmedia.com/csi/cruce-saunders/
215 episodes
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Similar to Content Strategy Insights
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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