Sana Remekie: Content Orchestration for the Composable Web – Episode 164

Content Strategy Insights

Sana Remekie The emergence of modular web architectures and complex digital experiences has created a need for new content-management practices and for new enterprise tools. One of the most pressing new needs is the ability to orchestrate the assembly of content elements, which may come from a variety of sources and be used in a variety of distribution channels. Sana Remekie started her company, Conscia, to help large enterprises deal with these new challenges. We talked about: her work at Conscia, where she is the CEO and co-founder the rise of digital experience platforms (DXPs) and the subsequent arrival of "best of breed" headless and decoupled microservices and the ensuing need to unify and connect them how content presentation is managed in a complex, multi-sourced, composable stack the emergence of "digital experience composition" (DXC), a way to gather content from different systems for display on a web front-end Conscia's focus on digital experience orchestration (DXO) over DXP the unique needs for orchestration in large enterprises some of the organizational challenges in moving from monolithic legacy publishing systems to a composable architecture the need for education around these new ways of working with content opportunities in enterprise user experience design to address some of the problems introduced by decoupled systems the differences between content orchestration and experience orchestration Sana's bio Sana Remekie is the CEO of a Canadian startup, Conscia.ai, industry’s first Digital Experience Orchestration (DXO) platform. Her groundbreaking platform empowers businesses to seamlessly integrate composable technologies within their existing digital stacks, propelling their digital evolution. As a graduate of System Design Engineering, she has spent over 15 years of experience designing, architecting and selling data-centric solutions for some of the largest ecommerce brands. Sana has a proven track record of championing customer success by designing solutions that drive collaboration between Marketing and IT, in efforts to empower business users to be in control of the digital experience. She is a speaker, author and a technology thought leader in the fields of digital experience, ecommerce search and data management. She was listed in 'The 10 Most Influential Women in Technology' by Analytics Insight. Connect with Sana online: LinkedIn Video Here’s the video version of our conversation: https://youtu.be/K2TdrPO0eKA Podcast intro transcript This is the Content Strategy Insights podcast, episode number 164. To this point in the history of content management, most work has been done in systems where content authoring and the ultimate display of the content looked pretty similar. Now, with the arrival of decoupled systems that assemble content elements dynamically - often from a variety of sources - new practices are emerging to orchestrate these complex and abstract experiences. Sana Remekie started a company to help enterprises manage these new challenges. Interview transcript Larry: Hey, everyone, welcome to episode number 164 of the Content Strategy Insights podcast. I am really excited today to welcome to the show, Sana Remekie. Sana is the CEO and co-founder at Conscia. Conscia is one of a new emerging brand of companies that helps us deal with this crazy new complex world we're in. So welcome, Sana. Tell the folks a little bit more about what you do there at Conscia. Sana: Thank you so much, Larry, for having me. Pleasure to be here. So Conscia actually comes from the word consciousness, that's kind of the origin of the name Conscia. And the reason why we named our company Conscia is that data and content in this complex landscape is coming from a whole bunch of different systems. And data and content is what constitutes knowledge at the end of the day. And knowledge is what you need to gain consciousness of what's really happen...