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It's Not Just a Numbers Game. 6 Ways to make your message more impactful

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Manage episode 480915031 series 3470499
Content provided by Emily Aborn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Aborn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Text Emily!

More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE.

In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more.

Inside the episode, we go beyond the numbers in:

  • Podcast guesting, pitching, and speaking engagements
  • Clients, money, and projects
  • Search engine optimization (SEO) in keywords and beyond
  • Website traffic, site visitors ≠ clients
  • Social media
  • The words you choose
  • And of course, MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own)

My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)

Barb Davids of Compass Digital Strategies

My quick tips on brevity and clarity:

  1. Start with WHY now
  2. Ask why it matters to THEM
  3. Use specific emotions and wording
  4. Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU

Connect with Me!
Text the Show!
Leave a Voicemail
I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 480915031 series 3470499
Content provided by Emily Aborn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Aborn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Text Emily!

More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE.

In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more.

Inside the episode, we go beyond the numbers in:

  • Podcast guesting, pitching, and speaking engagements
  • Clients, money, and projects
  • Search engine optimization (SEO) in keywords and beyond
  • Website traffic, site visitors ≠ clients
  • Social media
  • The words you choose
  • And of course, MORE!

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

PodMatch (please note, this is an affiliate link, meaning I do earn a teeny tiny commission when you sign up, which in my opinion should want to make you do so MORE, but to each their own)

My Podcaster Bundles are an invaluable resource for guests, hosts, and guest/hosts :)

Barb Davids of Compass Digital Strategies

My quick tips on brevity and clarity:

  1. Start with WHY now
  2. Ask why it matters to THEM
  3. Use specific emotions and wording
  4. Use your REAL conversational voice. Don't be generic, overly buttoned-up corporate, or try to sound like anyone other than YOU

Connect with Me!
Text the Show!
Leave a Voicemail
I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, preparing for Winter during the Summer, reading, and procuring random and useless knowledge for future trivia games.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me

  continue reading

109 episodes

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