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Tools for Effective Storytelling - Episode 482
Manage episode 469341597 series 1157134
Content provided by Paula Bellenoit and National Association of Convenience Stores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and National Association of Convenience Stores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you get people to listen to your message long enough for it to be effective? Storytelling can help cut through the clutter in a crowded marketplace, and tools like AI can make your messages even more impactful.
Hosted by:
Jeff Lenard
About our Guest:
Steve Lerch, President, Story Arc Consulting
Steve is a keynote speaker at the 2025 NACS State of the Industry Summit. He is an award-winning international public speaker and consultant and a highly respected voice in the world of digital strategy, marketing, consumer behavior, innovation and leadership. Prior to founding Story Arc Consulting, Steve spent nine years at Google crafting his unique perspective on the topics of innovation, strategy and digital marketing.
481 episodes
Share
Manage episode 469341597 series 1157134
Content provided by Paula Bellenoit and National Association of Convenience Stores. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Bellenoit and National Association of Convenience Stores or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you get people to listen to your message long enough for it to be effective? Storytelling can help cut through the clutter in a crowded marketplace, and tools like AI can make your messages even more impactful.
Hosted by:
Jeff Lenard
About our Guest:
Steve Lerch, President, Story Arc Consulting
Steve is a keynote speaker at the 2025 NACS State of the Industry Summit. He is an award-winning international public speaker and consultant and a highly respected voice in the world of digital strategy, marketing, consumer behavior, innovation and leadership. Prior to founding Story Arc Consulting, Steve spent nine years at Google crafting his unique perspective on the topics of innovation, strategy and digital marketing.
481 episodes
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Similar to Convenience Matters
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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