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The Overlooked Disconnect That Derails IDI Projects
Manage episode 504687827 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when clients feel dissatisfied after the very first in-depth interview? Often, it’s not about objectives or discussion guides—it’s about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success.
Learn more about Research Rockstar’s training and staffing resources for research professionals here: https://rarquote.paperform.co/
Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.
**We believe it: Inside every market researcher, is a Research Rockstar!** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/
877-Rocks10 ext 703 for Support, 701 for Sales [email protected]
100 episodes
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Manage episode 504687827 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when clients feel dissatisfied after the very first in-depth interview? Often, it’s not about objectives or discussion guides—it’s about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why alignment upfront is essential for success.
Learn more about Research Rockstar’s training and staffing resources for research professionals here: https://rarquote.paperform.co/
Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully vetted market research experts, covering temporary needs due to project and resource fluctuations.
**We believe it: Inside every market researcher, is a Research Rockstar!** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/
877-Rocks10 ext 703 for Support, 701 for Sales [email protected]
100 episodes
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Similar to Conversations for Research Rockstars
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