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Lead gen vs. demand gen: Do we have a final verdict?
Manage episode 421707549 series 3476124
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Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.
Hosted by:
Mike Pastore
Editorial Director at MarTech.org
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