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Playbook Broken: Rethinking Marketing with Molly St. Louis

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Manage episode 486850333 series 3476124
Content provided by MarTech.org. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech.org or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape.

Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.

Timestamps

00:00 Introduction to Playbook Broken
00:40 Meet Molly St. Louis: A Marketing Unicorn
03:31 The Evolution of AI in Marketing
08:23 The Power of Social Selling
14:44 The Importance of Authenticity in Marketing
18:22 The Essence of Social Selling
19:52 Strategy Workshop Introduction
20:29 Brand Measurement in Performance Marketing
22:39 The Value of Brand and Attribution Challenges
32:10 The Role of AI in Modern Marketing
35:25 Conclusion and Final Thoughts

This podcast is produced by MarTech, a Third Door Media property.

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 486850333 series 3476124
Content provided by MarTech.org. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech.org or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape.

Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.

Timestamps

00:00 Introduction to Playbook Broken
00:40 Meet Molly St. Louis: A Marketing Unicorn
03:31 The Evolution of AI in Marketing
08:23 The Power of Social Selling
14:44 The Importance of Authenticity in Marketing
18:22 The Essence of Social Selling
19:52 Strategy Workshop Introduction
20:29 Brand Measurement in Performance Marketing
22:39 The Value of Brand and Attribution Challenges
32:10 The Role of AI in Modern Marketing
35:25 Conclusion and Final Thoughts

This podcast is produced by MarTech, a Third Door Media property.

  continue reading

33 episodes

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