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Julie Matzen Reveals What Most Marketers Get Wrong
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In this episode of Conversations with Rich Bennett, marketing powerhouse Julie Matzen joins Rich and co-host Michelle Hayes to share how her innovative platform, Boarderline, is transforming the way small and mid-sized businesses access expert marketing advice. Julie explains how AI, strategic planning, and curated advisory boards are giving entrepreneurs affordable access to top-tier knowledge, without burning through budgets. A must-listen for anyone looking to launch or grow a business in today’s digital world.
Guest: Julie Matzen
Julie Matzen is a seasoned marketing expert with over 25 years of experience working with major brands like Sherwin-Williams, Oura, and Yale Smart Locks. She is the founder of Mayday Agency and co-founder of Boarderline, a groundbreaking advisory platform that connects startups and small business owners to elite industry experts. Julie’s mission is to make high-level guidance accessible to entrepreneurs at every stage of growth.
Main Topics:
· Julie’s path from PR to founding a full-service ad agency
· The birth and mission of Boarderline
· Common marketing mistakes small business owners make
· Why “everyone is not your customer”
· How to use AI effectively—and what to avoid
· Strategic planning and the importance of a business plan
· PR vs. paid media: what works and why
· How to build an advisory board on a budget
· The future of advertising and attribution in a post-cookie world
· Why personalization and strategy matter more than “cute content”
Resources mentioned:
· Mayday Agency (Julie’s marketing agency)
· Boarderline – Business advisory platform
· Sherwin Williams, Cricut, Oura Ring, Yale Smart Locks, Master Lock
· Brad DeLava – Media expert at Borderline
· Janet Notardonato – Market research expert at Borderline
· Authority Magazine (Medium.com feature)
· LegalZ
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Chapters
1. Celebrating 10 Years of the Podcast (00:00:00)
2. Introduction to Julie Matzen (00:01:31)
3. Julie’s Early Passion for Advertising (00:03:01)
4. PR vs. Paid Media (00:05:01)
5. Why She Created Boarderline (00:08:31)
6. The Therapist Side of Marketing (00:10:56)
7. Common Missteps in DIY Advertising (00:16:31)
8. Defining Funnels and Strategy (00:21:41)
9. Social Media: Use It Wisely (00:25:31)
10. Tracking Ad Results Beyond the Platform (00:29:01)
11. Startups and the Importance of Business Plans (00:30:31)
12. When (and How) to Launch (00:35:31)
13. Vetting Borderline Advisors (00:38:31)
14. How Advertising Has Evolved (00:42:31)
15. Raising Capital vs. Debt: What’s Better? (00:47:31)
16. Supporting Advisors and Clients Equally (00:52:31)
17. Julie’s Advice for Entrepreneurs (00:57:01)
18. The Role of AI in Marketing (01:00:31)
19. Julie’s Next Big Move (01:03:31)
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