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The Screaming Bean Story: Purpose Over Profit with Martin Grams
Manage episode 487135032 series 2968201
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Sponsored by Tar Heel Construction Group
In this inspiring episode, Martin Grams shares the journey of founding The Screaming Bean, a community-driven coffee shop in Aberdeen, Maryland. Martin discusses how the café goes beyond serving exceptional coffee by actively supporting local charities, fostering community connections, and creating a space where purpose takes precedence over profit. Listeners will gain insights into building a business that not only thrives economically but also makes a meaningful social impact.
Guest: Martin Grams
Martin Grams is the founder and CEO of The Screaming Bean, a coffee shop in Aberdeen, Maryland, known for its commitment to community engagement and charitable initiatives. With a background in publishing and event organization, Martin brings a wealth of experience to his entrepreneurial endeavors. His vision for The Screaming Bean is to create a welcoming space that serves high-quality, locally roasted coffee while actively contributing to the well-being of the community.
Main Topics:
· The origin of The Screaming Bean name and branding strategy
· How Facebook was used to crowdsource the logo and color palette
· Community involvement and nonprofit partnerships (e.g., CHEP, St. Jude’s)
· Why Martin prioritizes purpose over profit in his business model
· The unique hiring process that focuses on commitment, not applications
· Empowering employees to become future business leaders
· Training baristas beyond basics—into artistry and business knowledge
· Creating handcrafted drinks and rotating seasonal menus
· How The Screaming Bean competes by leading trends, not copying them
· Charitable giving embedded into the business model
· Upcoming pla
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Chapters
1. Celebrating 10 Years of the Podcast (00:00:00)
2. Introducing Martin Grams and The Screaming Bean (00:01:31)
3. Naming and Branding the Coffee Shop (00:03:11)
4. Why Martin Opened a Coffee Shop (00:05:33)
5. Purpose Over Profit Philosophy (00:10:14)
6. Vetting Nonprofits and Giving Back (00:11:56)
7. Choosing the Right Location (and the Horror Stories) (00:14:18)
8. The Hiring Process: Commitment Over Applications (00:18:59)
9. Teaching Business Skills to Baristas (00:23:41)
10. Letting Baristas Design Seasonal Drinks (00:33:57)
11. Employee Growth and Certification Support (00:43:33)
12. Trade Shows & Coffee Fest Learnings (00:51:13)
13. Food Philosophy and Secret Sandwich Strategy (00:55:22)
14. Monthly Charities and Community Fundraisers (01:00:11)
15. Heartwarming Success Stories (01:02:41)
16. Why Former Employees Keep Coming Back (01:10:21)
17. What Makes a Community Coffee Shop (01:15:06)
18. Events, Newsletters, and Grab-n-Go App Features (01:25:44)
19. Why The Screaming Bean Won’t Roast Their Own Beans (01:28:36)
20. Unique Drinks: Lotus, Honey Teas, Hemp Coffee (01:30:52)
21. Final Thoughts and How to Support The Screaming Bean (01:33:37)
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