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John McIntyre - How AI is Changing Marketing: Strategy, Copywriting & Real Talk
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John McIntyre — founder of Drop Dead Copy, long-time marketer, and copywriting expert — unpacks how AI is changing everything in copywriting, marketing, and business.
We cover how John uses ChatGPT every day (from voice-to-text prompts to automating Instagram carousels).
John talks about why effective marketing still comes down to knowing:
1) What you want (i.e. what your goal is).
2) What good marketing + copywriting looks like
We also talk about why prompt writing is becoming the most important skill in the new AI era.
This episode has lots of practical tips plus a philosophical deep dive on creativity. Learn how to future-proof yourself as a marketer in an AI-driven world.
Whether you're using AI for client work, brainstorming, life admin, or as a therapist, John's insights will help you use these tools better, faster, and more creatively.
Connect with John: Drop Dead Copy
Have questions or want help with your marketing? Email me here: [email protected]
For more info + all episodes, visit https://conversionzoo.com/
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