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Content provided by Kevin Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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CCR331: Cracking Global Markets with Transcreation Expert, Victoria Franco
Manage episode 501197907 series 1157426
Content provided by Kevin Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America.
They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof, and community matter more than ever for Freelance Copywriters and growth teams. You’ll hear how Victoria rebuilt Kevin’s offer for the Latin market (with help from Dave Maswery) and the “nuance worker” approach brands need to avoid embarrassing—and costly—misfires.
126 episodes
Share
Manage episode 501197907 series 1157426
Content provided by Kevin Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America.
They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof, and community matter more than ever for Freelance Copywriters and growth teams. You’ll hear how Victoria rebuilt Kevin’s offer for the Latin market (with help from Dave Maswery) and the “nuance worker” approach brands need to avoid embarrassing—and costly—misfires.
126 episodes
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Similar to Copy Chief Radio
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
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…
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…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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