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Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras
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In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization.
Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.
Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.
Monica gives listeners actionable tips on:
00:00 Intro
01:06 Understanding Meta Ads
03:07 Exploring the Marketing Funnel
04:25 Types of Ads and Their Purposes
07:56 Retargeting Strategies
11:53 Common Mistakes in Ad Campaigns
14:33 Optimizing Your Website for Conversions
18:58 The Importance of Testing and Optimization
24:22 Budgeting and Money Mindset
31:31 One thing that works
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