What to Expect When Starting Your Own CPR Training Business

CPR to CEO

Welcome to the very first episode of CPR to CEO! Today, we’re diving into what it really takes to launch your own CPR training business—from side hustle to full-on success story.

Dave Kotz shares real-world experience and candid advice for those thinking about stepping into the world of public safety education. Whether you're a firefighter, nurse, schoolteacher, or simply someone with a passion for saving lives, this episode walks you through the early stages of setting up your business the right way.

In This Episode, You’ll Learn:

• Why now is a great time to get into CPR training
• How to choose the right CPR certification market (BLS vs. Lay Rescuer)
• What gear you actually need to get started (hint: don’t call them “dummies”)
• Budgeting for your starter kit: mannequins, AED trainers, masks, and more
• Tips for finding your first clients by tapping into your natural network
• Why team teaching is a secret weapon (and not a weakness)
• Navigating instructor mindset vs. business owner mindset
• Common startup pitfalls and how to avoid them
• Real talk on scheduling classes around your day job and family life
• How to build credibility and scale with Google reviews and referrals

Take Action This Week:
Write down ONE goal for your CPR business. Just one. Keep it specific. Focus on it this week—and let us know what you're working on by dropping a comment or tagging us on social media.

Let’s Connect:
🌐 Website: www.CPRtoCEO.com
📱 Social: Follow @CPRtoCEO on YouTube, Facebook, Instagram, and TikTok
📩 Got episode ideas or questions? Reach out—we want to hear from you!

Join the Conversation:
Use the hashtag #CPRtoCEO (that’s “to,” not the number 2) to share your wins, goals, and questions. We’re building a supportive community of instructors and entrepreneurs who are all in this together.

Thanks for tuning in to CPR to CEO—where boots-on-the-ground experience meets boardroom strategy. Whether you're saving lives or building empires, we’re here to help you breathe life into your leadership journey. If today’s episode sparked something in you, share it, review it, and keep the momentum going.

Catch more behind-the-scenes, bonus tips, and full episodes on YouTube, Facebook, Instagram, and TikTok—just search @CPRtoCEO.

For resources, training, or to connect with our team, visit: www.CPRtoCEO.com

🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz