Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting

Cracking Copy

In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI can revolutionise not just business operations, but also copywriting workflows.

The best written sales copy won't sell if the tech isn't set up correctly, the funnel is broken or the emails are not firing right. Copywriters know that they need to minimise friction in the sales process for best results. We need to make it as easy and seamless as possible for customers to complete the action we want them to do, whether that's sign up for a newsletter, download a freebie or place an order.
And while copywriters can sell the benefits of whats being sold, the tech underpins it all. If a prospect wants to take the next step but finds that they can't, we can easily lose them. Nicola shares her favorite tools for scheduling, payments, and AI-assisted note-taking, as well as her strategies for growing a business on a budget. Whether you’re a busy business owner or a copywriter looking to streamline content creation, this episode is packed with brilliant nuggets of wisdom.

What You’ll Learn in This Episode:

• The benefits of using an online booking system to eliminate back-and-forth scheduling, freeing up time for writing and strategy.
• How automated payments can help copywriters and business owners get paid faster without constant follow-ups.
• The power of AI note-taking tools like Fathom and Otter for client calls, helping copywriters capture important details effortlessly.
• How Nicola uses AI tools like ChatGPT to repurpose content efficiently, turning transcripts into blog posts and show notes.
• Why automation is essential for business scalability—and how it can give copywriters more time for creativity.
• Nicola’s go-to tech stack for running a business affordably while maximizing efficiency.

Resources & Tools Mentioned:

• Online booking tools: Calendly, TidyCal
• Payment integrations: Stripe, PayPal, ThriveCart
• AI note-takers: Fathom, Otter
• AI for content creation: ChatGPT

Connect with Nicola:

• Join the This Mum Loves Tech Facebook community here
• Explore her membership and courses here

Don’t Miss Our AI Copywriting Mini-Series!
We’ve got an exciting series coming up all about AI tools for copywriters—stay tuned for expert tips on integrating AI into your writing workflow and making tech work for you.

If you enjoyed this episode, don’t forget to subscribe and leave a review!

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee