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Craft N/A Cocktails & Why They Matter More Than You Think
Manage episode 490819520 series 3633700
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Craft N/A Cocktails are on the rise, but there is still much that needs to change in this space — fundamental things like what we should and shouldn’t be calling this whole category, and why that matters. Today, Jonathan Ellsworth discusses these things with our CRAFTED co-host and professional mixologist Eli Brown, who sees the real-world importance of these things every day. You’ll hear about the project Eli’s working on to create change, and you’ll learn why one of the fastest-growing whiskey companies in the world, Uncle Nearest, is so interested in the N/A space.
RELATED LINKS:
TOPICS & TIMES:
Eli’s ‘Raise The Bar’ Project (1:46)
Zebra Striping & Other Consumer Behavior (7:51)
Current Stats in N/A (12:09)
Defining a Category By What it Isn't (16:24)
Ice Cream Analogy (21:05)
Inclusivity (36:37)
More on Conventions & Terminology (40:03)
Cocktail Creation (45:42)
Uncle Nearest & Historical N/A Ties (49:51)
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