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Episode 12 The Power of Process How Rebecca Hay Built a Multi-Million Dollar Design Firm
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In this episode, I sit down with the incredible Rebecca Hay, a Toronto-based interior designer, business coach, and host of the Resilient by Design podcast. We discuss how she transitioned from working with budget clients to running a multi-million-dollar design firm, the challenges of hiring and team-building, and why systems and processes are the key to success in business.
What You’ll Learn in This Episode:
- How Rebecca broke free from the budget client loop and started attracting high-paying clients.
- The biggest lessons from her "lemon project" and how it transformed her business.
- Why hiring based on character over credentials is key to building a strong team.
- How to implement time-blocking and delegation to work fewer hours while making more money.
- The power of processes in scaling a design business without burnout.
- Why getting featured in major publications (Architectural Digest, Elle Decor, Better Homes & Gardens) is great for credibility but doesn’t necessarily bring clients.
- The reality of running a successful podcast and why it’s worth the effort.
Bonus: Rebecca is hosting a two-week Bootcamp for interior designers starting February 19th to help designers attract higher-paying clients. If you’re ready to elevate your business, sign up at rebeccahay.com/bootcamp.
Keywords:
Interior design business, attracting high-end clients, business processes, scaling a design firm, hiring for culture fit, time-blocking, work-life balance, interior designer success, pricing strategies, marketing for designers, client experience, home staging business, productivity for creatives, passive income, delegation in business, mindset shifts, resilient by design.
Connect with Rebecca
- Website: rebeccahay.com
- Instagram: @rebeccahaydesigns
- Sign up For: Designer's Bootcamp Starting February 19, 2025
- Podcast: Resilient by Design (Episode 199 featuring yours truly as a guest!)
Tune in and let’s talk about building a business that works for YOU, not the other way around!
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