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EP 49 - The System Is the People: Trust, Scale, and Creative Ops Beyond Creative
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Episode Summary What if the most important system in your organization… is made of people?
In this episode, Matt traces his path from creative ops leader to go-to-market operator—and reveals what never changed: his job has always been creating the conditions for others to succeed.
We explore what it’s like to build trust while scaling, why confusion and surprise are deadly for team performance, and how creative ops skills translate far beyond the creative department.
Whether you're navigating hypergrowth or eyeing a new career path, this episode offers a powerful reminder: the most valuable systems aren’t the ones that run the work—they’re the ones that help people run well together.
Key Takeaways
- Creative ops isn’t about managing creativity—it’s about enabling performance.
- Confusion and surprise spread fast—and kill clarity if left unchecked.
- Prioritization and trust-building are what make scale sustainable.
- Outputs matter—but outcomes earn you a seat at the table.
- Creative ops skills are highly transferable across sales, growth, and GTM strategy.
Passive Listening to Active Thinking Use these prompts to reflect solo—or spark meaningful conversations with your team:
- What conditions actually help your team do their best work?
- Where are you relying on process—when relationships would solve more?
- How might your creative ops skills translate into a different business function?
- Are you measuring outputs—or impact?
- What early signs of confusion or surprise are you overlooking right now?
Guest: Matt Eonta, Head of Growth & Operations at Scleraworx | Former Head of Creative Project Management at HubSpot
From agencies to in-house, from creative ops to go-to-market—Matt Eonta has built systems that help people do their best work. At HubSpot, he helped scale creative operations during a period of explosive growth. Today, he brings that same operational clarity to growth strategy and sales enablement at a fast-moving tech services company.
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