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The Algorithym Made Me Do It: Song in Space Goes Social
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What happens when a seasoned creative who's spent decades in traditional marketing dives headfirst into the bewildering world of social media algorithms? Join Chris McHale on this raw, unfiltered journey as he documents the creation of "Song in Space" – an epic space opera for kids being developed with a global team of passionate creators.
The digital landscape has transformed how creative content comes to life. Gone are the days when you needed strategy teams, account executives, creative directors, and producers to launch successful campaigns. Today's creative battlefield is fought with memes, trending audio, and algorithmic strategy. For Chris – a self-described introvert who'd rather walk a cold winter beach than attend a party – this transition has been equal parts hilarious, frustrating, and occasionally soul-crushing.
But beneath this digital transformation lies something revolutionary: creators now have the power to build original IP without traditional gatekeepers. Inspired by how video game companies cultivate communities, Chris and his team are attempting to create something truly independent – owned by its creators and supported directly by its audience. As Chris puts it, "Artists are willing to die on ownership." It's about reclaiming creative control in a world that has historically demanded artists surrender their work to corporate interests.
Subscribe to follow this bold, messy, honest journey from concept to creation. Whether they succeed gloriously or fail spectacularly, you'll witness every step of building a creative universe from the ground up. Ready to join the adventure? Visit StudioGGio, sign up to become an Audionaut, and become part of a community where creative independence isn't just a hashtag – it's the mission.
Thanks for listening.
Chapters
1. Welcome to Creativity GGG (00:00:00)
2. The Unthinkable Social Media Campaign (00:01:00)
3. The Power of Community Building (00:03:00)
4. Artists Dying on Ownership Hill (00:05:14)
5. Invitation to Join the Audionauts (00:07:37)
6. Episode Closing and Call-to-Action (00:10:23)
18 episodes
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