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Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
Manage episode 481085158 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU.
In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed.
Full transcript and show notes
Caleb's Website / Twitter / LinkedIn / YouTube / Instagram
***
TIMESTAMPS
(00:00) The Secret Man Behind GaryVee and the Hormozi’s (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
305 episodes
Share
Manage episode 481085158 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU.
In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed.
Full transcript and show notes
Caleb's Website / Twitter / LinkedIn / YouTube / Instagram
***
TIMESTAMPS
(00:00) The Secret Man Behind GaryVee and the Hormozi’s (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
305 episodes
All episodes
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Similar to Creator Science
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
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