Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast
Manage episode 486573277 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator landscape.
Together, they break down what it really means to grow an audience with intention, why consistency trumps fleeting viral moments, and how creators can build businesses that last. Jay pulls back the curtain on his process, from his early days writing daily emails to building a sustainable business rooted in genuine connection and trust. You’ll also hear their takes on the future of courses, the role of AI and community in online business, and the importance of slow, steady growth.
If you’re craving real talk about surviving (and thriving) as a creator—plus actionable tips on how to treat your newsletter as your most valuable product—this episode is for you. Stick around for an insightful conversation that’s both inspiring and refreshingly honest, and be sure to check the show notes to subscribe to Strategy Hour for more entrepreneurial wisdom!
Subscribe to The Strategy Hour
Full transcript and show notes
***
TIMESTAMPS
00:00 "Exploring Uncharted Podcast Territory"
04:44 "Insights on Becoming a Creator"
07:10 Promoting Newsletter via Events & Email
11:58 Audience vs. Crowd: Content Focus
15:38 Newsletter: Business Stability Anchor
16:36 Social Media Engagement Challenges
22:32 Slow Path to Sustainable Business
26:10 "Coping with Online Fame's Pressure"
30:04 Twelve-Week Group Pricing Plan
30:34 Pioneering Cohort-Based Learning
33:53 AI's Impact on Online Courses
38:48 Innovate or Strategize for Success
40:31 "Invaluable Insights and Connections"
***
RECOMMENDED NEXT EPISODE
→ #247: How you can plan for growth in 2025
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
309 episodes
Share
Manage episode 486573277 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator landscape.
Together, they break down what it really means to grow an audience with intention, why consistency trumps fleeting viral moments, and how creators can build businesses that last. Jay pulls back the curtain on his process, from his early days writing daily emails to building a sustainable business rooted in genuine connection and trust. You’ll also hear their takes on the future of courses, the role of AI and community in online business, and the importance of slow, steady growth.
If you’re craving real talk about surviving (and thriving) as a creator—plus actionable tips on how to treat your newsletter as your most valuable product—this episode is for you. Stick around for an insightful conversation that’s both inspiring and refreshingly honest, and be sure to check the show notes to subscribe to Strategy Hour for more entrepreneurial wisdom!
Subscribe to The Strategy Hour
Full transcript and show notes
***
TIMESTAMPS
00:00 "Exploring Uncharted Podcast Territory"
04:44 "Insights on Becoming a Creator"
07:10 Promoting Newsletter via Events & Email
11:58 Audience vs. Crowd: Content Focus
15:38 Newsletter: Business Stability Anchor
16:36 Social Media Engagement Challenges
22:32 Slow Path to Sustainable Business
26:10 "Coping with Online Fame's Pressure"
30:04 Twelve-Week Group Pricing Plan
30:34 Pioneering Cohort-Based Learning
33:53 AI's Impact on Online Courses
38:48 Innovate or Strategize for Success
40:31 "Invaluable Insights and Connections"
***
RECOMMENDED NEXT EPISODE
→ #247: How you can plan for growth in 2025
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
309 episodes
All episodes
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Similar to Creator Science
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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