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#263: Colin & Samir on the future of their channel and the creator economy

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Manage episode 494521863 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.

⁠⁠⁠Full transcript and show notes⁠⁠⁠

Colin and Samir's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠YouTube⁠⁠ / ⁠Instagram⁠

***

TIMESTAMPS

(00:00) The Most Influential Duo on YouTube

(01:08) What Are Successful YouTubers Doing Right Now

(03:47) Relationship Between Consistency and a Strong Brand

(12:38) What Consistency Looks Like in the C&S Brand

(16:27) Don’t Commercialize Your Passion

(18:51) Turning Your Channel Into a Business

(25:52) The Future of Monetization

(29:41) YouTubers Are Underselling Themselves to Brands

(39:02) Merch as a Revenue Driver Vs Brand Loyalty

(41:12) Future of Shorts

(44:07) What Happens When Thumbnails Become Less Important

(46:41) What’s the Deal with Livestreaming

(50:23) Venting to Each Other About the World Around Us

(55:46) Learn How to Secure High Paying Brand Deals

***

RECOMMENDED NEXT EPISODE

⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral

#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)

***

ASK CREATOR SCIENCE

⁠⁠⁠Submit your question here⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠Creator Science Newsletter⁠⁠⁠

🚀 ⁠⁠⁠Get CreatorHQ⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠Join The Lab⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠Get a Personalized Offer⁠⁠⁠

***

CONNECT

🐦 ⁠⁠⁠Connect on Twitter⁠⁠⁠

📸 ⁠⁠⁠Connect on Instagram⁠⁠⁠

💼 ⁠⁠⁠Connect on LinkedIn⁠⁠⁠

📹 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠

***

SPONSORS

💼 ⁠⁠⁠View all sponsors and offers⁠⁠⁠

***

SAY THANKS

💜 ⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠

🟢 ⁠⁠⁠Leave a rating on Spotify

  continue reading

316 episodes

Artwork
iconShare
 
Manage episode 494521863 series 2673742
Content provided by Jay Clouse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Clouse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.

⁠⁠⁠Full transcript and show notes⁠⁠⁠

Colin and Samir's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠YouTube⁠⁠ / ⁠Instagram⁠

***

TIMESTAMPS

(00:00) The Most Influential Duo on YouTube

(01:08) What Are Successful YouTubers Doing Right Now

(03:47) Relationship Between Consistency and a Strong Brand

(12:38) What Consistency Looks Like in the C&S Brand

(16:27) Don’t Commercialize Your Passion

(18:51) Turning Your Channel Into a Business

(25:52) The Future of Monetization

(29:41) YouTubers Are Underselling Themselves to Brands

(39:02) Merch as a Revenue Driver Vs Brand Loyalty

(41:12) Future of Shorts

(44:07) What Happens When Thumbnails Become Less Important

(46:41) What’s the Deal with Livestreaming

(50:23) Venting to Each Other About the World Around Us

(55:46) Learn How to Secure High Paying Brand Deals

***

RECOMMENDED NEXT EPISODE

⁠⁠⁠⁠⁠⁠⁠⁠#209: Paddy Galloway – How he makes any niche go viral

#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)

***

ASK CREATOR SCIENCE

⁠⁠⁠Submit your question here⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠Creator Science Newsletter⁠⁠⁠

🚀 ⁠⁠⁠Get CreatorHQ⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠Join The Lab⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠Get a Personalized Offer⁠⁠⁠

***

CONNECT

🐦 ⁠⁠⁠Connect on Twitter⁠⁠⁠

📸 ⁠⁠⁠Connect on Instagram⁠⁠⁠

💼 ⁠⁠⁠Connect on LinkedIn⁠⁠⁠

📹 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠

***

SPONSORS

💼 ⁠⁠⁠View all sponsors and offers⁠⁠⁠

***

SAY THANKS

💜 ⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠

🟢 ⁠⁠⁠Leave a rating on Spotify

  continue reading

316 episodes

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