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Ep. 84 - MBFS Quick Hits feat. Craig Page - Navigating Virtual Business Lending
Manage episode 487928980 series 3316827
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MBFS CEO Mark Ritter and a guest from his team catch up on the latest happenings at MBFS, the credit union industry, and other odds and ends.
IN THIS EPISODE:
- (00:00) Introduction: Meet Craig Page
- (02:54) New ways of making a positive customer experience
- (05:44) Outdated ways of advertising, the Sunday newspaper and Black Friday shopping
- (08:42) The new ways of networking and connection: LinkedIn and Social Media like TikTok
- (12:49) MBFS is hiring - reach out to Mark by video call
KEY TAKEAWAYS:
- Digital transformation has shifted business lending from traditional methods, such as cold calling and print ads, to platforms like LinkedIn, enabling more authentic and efficient connections.
- Customer experience is now king. Instead of focusing on volume-driven sales tactics, successful business lenders prioritize building relationships and delivering a seamless customer experience, which drives long-term loyalty and referrals.
- As in-person meetings decline, adapting marketing strategies to virtual environments through video calls, social media, and personalized digital content is essential for staying relevant and competitive.
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