))
Avoiding the PLG Trap: Strategies for Scaling to Enterprise
Manage episode 464976343 series 3286888
Content provided by Michael Grinich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Grinich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
WorkOS CEO, Michael Grinich, and former Asana CRO Oliver Jay discuss insights on the benefits of targeting outbound to existing customers, international expansion, and the challenges and strategies of scaling from product-led growth (PLG) to enterprise sales while avoiding the PLG trap.
31 episodes
Share
