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Content provided by Ed Heil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Heil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Where Tradition Meets Tomorrow: Dr. Bonnie Knutson on Creating Value in Modern Private Clubs
Manage episode 480061087 series 2256426
Content provided by Ed Heil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Heil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What defines value in today’s private club? It’s not the square footage of your dining room or how fast your greens roll—it’s how your members feel when they engage with your club.
In this episode, Ed Heil is joined by Dr. Bonnie Knutson, professor at Michigan State University’s School of Hospitality Business and longtime private club member. Together, they explore why exclusivity isn’t the draw it once was, how member experience now drives perceived value, and what progressive clubs are doing to evolve with generational expectations. From redefining reputation to creating "Instagrammable" moments, Bonnie shares research-backed insights and memorable metaphors that will challenge how you think about membership, communication, and strategic planning.
Whether you’re managing daily operations or setting long-term vision, this episode offers a roadmap for making your club not just relevant—but irresistible.
51 episodes
Share
Manage episode 480061087 series 2256426
Content provided by Ed Heil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Heil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What defines value in today’s private club? It’s not the square footage of your dining room or how fast your greens roll—it’s how your members feel when they engage with your club.
In this episode, Ed Heil is joined by Dr. Bonnie Knutson, professor at Michigan State University’s School of Hospitality Business and longtime private club member. Together, they explore why exclusivity isn’t the draw it once was, how member experience now drives perceived value, and what progressive clubs are doing to evolve with generational expectations. From redefining reputation to creating "Instagrammable" moments, Bonnie shares research-backed insights and memorable metaphors that will challenge how you think about membership, communication, and strategic planning.
Whether you’re managing daily operations or setting long-term vision, this episode offers a roadmap for making your club not just relevant—but irresistible.
51 episodes
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Similar to Crushing Club Marketing
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