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3. Authentic Marketing Starts Here: Ditch the Rules, Find Your Voice
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In this episode of Crystal Clarity, I’m pulling back the curtain on my personal journey from absolutely dreading marketing… to genuinely loving it. Yep, that shift actually happened—and it came when I stopped trying to market like everyone else and started showing up in my truth.
If you’ve ever felt like marketing is overwhelming, performative, or just not your thing, this one’s for you. I’m sharing how I stripped my brand (and my mindset) down to the essentials using archetypes, audience connection, and storytelling that actually feels like me.
Here’s what we get into:
✨ Why I used to hate marketing—and what changed
🧠 The biggest mindset shift that made marketing fun again
🎭 How to use brand archetypes to tap into your core message
📣 Real talk: It’s time to prioritize authenticity over algorithms
💡 Practical ways to make your marketing reflect who you really are
Plus, I’m sharing two powerful tools to help you go deeper:
→ Grab the free Archetype Clarity Guide
→ Download the Clarity Code Workbook to start uncovering your unique brand foundation
If you’re tired of pushing a message that doesn’t feel aligned—or ready to market like a human, not a robot—this episode will walk you back home to your voice.
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