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Ep 12. Being a marketer on cap table, why marketers should own revenue and career advice
Manage episode 446513161 series 3609086
Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it mean for a marketer to be on the cap table (aka CMO)? Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue outcomes. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career. ------------- ------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ------------- ------------- In this episode, you'll learn: (00:00) Intro (01:57) Why marketers should own revenue and focus on unit economics (08:49) Figuring things out - an essential skill to foolproof your marketing career (12:54) How to build your muscle of shipping fast (16:55) Why playbooks don’t work in this market (20:06) Why struggle is good in the early days of your career (27:07) Being a marketer on the cap table (37:13) LinkedIn gyaan culture (43:30)Career advice for marketers ------------- ------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
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Manage episode 446513161 series 3609086
Content provided by Marketers Help Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketers Help Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it mean for a marketer to be on the cap table (aka CMO)? Rapti Gupta, Co-founder and CMO of Bugasura shares why marketers need to think of themselves as appreciating assets and own revenue outcomes. Learn why the skill of figuring out and embracing discomfort can be a game-changer for your career. ------------- ------------- Where to find Rapti Gupta: - LinkedIn - www.linkedin.com/in/raptigupta - Bugasura - https://bugasura.io/ - HSR Founders Club - https://www.hsrfounders.club/ ------------- ------------- In this episode, you'll learn: (00:00) Intro (01:57) Why marketers should own revenue and focus on unit economics (08:49) Figuring things out - an essential skill to foolproof your marketing career (12:54) How to build your muscle of shipping fast (16:55) Why playbooks don’t work in this market (20:06) Why struggle is good in the early days of your career (27:07) Being a marketer on the cap table (37:13) LinkedIn gyaan culture (43:30)Career advice for marketers ------------- ------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
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Similar to Ctrl + Alt + Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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