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284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%

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Manage episode 464661066 series 2992374
Content provided by Ellen Yin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ellen Yin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

A single video was the secret sauce to a 600% revenue surge for this entrepreneur.

In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before.

This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework.

Connect with Mariana:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

369 episodes

Artwork
iconShare
 
Manage episode 464661066 series 2992374
Content provided by Ellen Yin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ellen Yin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

A single video was the secret sauce to a 600% revenue surge for this entrepreneur.

In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before.

This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework.

Connect with Mariana:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

369 episodes

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