289. How a Meme Account Generated $55K In 90 Days For This Coaching Business

Cubicle to CEO

The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan.

Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme account that speaks directly to frustrated nonprofit professionals—turning laughs into leads.

With over 7,000 engaged followers, this low effort lead gen machine has driven a 313% increase in client growth and $55,500 in revenue in just three months—with only $500 a month in ad spend.

Here’s how she did it.

Connect with Catalina:

• https://www.relatablenonprofit.com/
• https://www.linkedin.com/in/catalinaparker/
• IG: @relatable_nonprofit

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.

Learn more about your ad choices. Visit megaphone.fm/adchoices