))
How to build a product universe: Utility Driven Brands
Manage episode 451302894 series 3612128
Content provided by Rei Inamoto/Tara Tan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rei Inamoto/Tara Tan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What do Banana Republic and Google have in common?
By combining brand strategy with merchandising, these brands influenced culture. They grew by building a product universe.
In this excerpt from episode 2, Rei and Ana explore product pyramids of these brands, and how they grew through smart product-led branding.
Follow Ana here:
- Newsletter "The Sociology of Business"
- New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
- Rei's LinkedIn
- Newsletter "The Intersection"
- Rei's global innovation firm I&CO
17 episodes
Share
