Building Authentic Organizational Culture with Brandon West

Culture From the Heart

In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Brandon West, the founder and Chief Purpose Officer of PHOS Creative, a marketing agency dedicated to cultivating trust and awareness online. The conversation dives deep into the meaning of 'Culture From the Heart' and the importance of authenticity in leadership. Brandon emphasizes the significance of embodying core values such as love, integrity, and community, and explains how his personal journey and faith guide his leadership philosophy. He shares powerful anecdotes about fostering a genuine company culture, the challenges of integrating love and authenticity into business, and the overarching mission of FOSS Creative to launch care centers worldwide combating poverty and sex trafficking. This inspiring episode is a call to leaders to prioritize people and purpose alongside profit to create lasting positive impact.

KEY TAKEAWAYS

• Authentic Leadership: Leadership should be genuine and visible behind closed doors, reflecting true character and care.
• Learning and Doing: Balancing education and action is critical to avoid stagnation.
• Core Values: Leadership, love, integrity, creativity, and community should be lived out, not just displayed.
• Purpose-Driven Business: Cultivating a higher purpose beyond profit fosters a meaningful and impactful work culture.
• Importance of Humility: Leaders should model humility and be willing to acknowledge and correct their mistakes.
• Intentional Love: Daily intentional actions to show care and affection can significantly boost company morale
• Employee Engagement: Recognizing and celebrating small acts of love and care within the team strengthens the cultural fabric.
• Eternal Return on Investment (EROI): Focusing on eternal and deeper impacts of business actions alongside financial returns.
• Community Impact: Making a tangible difference in local and global communities underpins a purposeful company vision.

QUOTES

• "Culture is how we live out authentically every day, behind closed doors."
• "Learning and doing are like taking a step with your left foot and your right foot. You learn, and you do."
• "Love is wildly inefficient. If you think the greatest value is always to drive more efficiency, you won't love people."
• "I want my business, my leadership, and my influence to matter in people's lives and eternally."
• "Maybe we can construct a better reason for people to come to work than just trading their soul for a salary."
• "Leaders need to set the pace... in love, care, compassion, and our people will follow us."
• "I have to lift my eyes off my to-do list and set them on people."
• "I rebranded from CEO to CPO to focus more on purpose than just execution."
• "Leadership is to impact and influence, helping people see and achieve things they don't think they can do on their own."

Learn more about Darrell and Larry.

Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

Connect and learn more about Brandon West.

https://www.linkedin.com/in/brandonmichaelwest/

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