How Failure and Outsourcing Saved My Business with Juen Phie

Curious AF

In this episode, Juen Phie shares his extensive experience in the business world, starting with his early days studying and working in accounting, to his adventures and challenges in Malaysia. Juen recounts his attempt to establish a Boost Juice-like business in Malaysia, subsequent sales roles, and a mentor-mentee relationship that influenced his business approach. He dives into the importance of sales skills and the value of learning from failures. Juen discusses his journey back to Australia, starting his own accounting firm, and the transformative impact of outsourcing work to the Philippines. He elaborates on the cultural nuances and recruitment strategies associated with outsourcing and shares personal insights on leadership, resilience, and the pursuit of business growth through strategic co-ownership and employee investment.

Key Takeaways:

• The brutal reality behind Juen’s first failed ventures
• How a mentor’s tough love changed everything
• The cultural shift that made outsourcing work
• Tactical tips on hiring, training, and retaining global talent
• Why Juen’s business philosophy is rooted in gratitude and long-term impact

About the guest:
Juen Phie is a seasoned Chartered Accountant and entrepreneur with over two decades of experience guiding businesses through growth, reinvention, and transformation. His journey, from launching ventures in Malaysia and learning hard lessons through failure, to building a purpose-driven accounting firm supported by a loyal offshore team in the Philippines, is a testament to resilience, leadership, and vision. Juen combines sharp financial acumen with a deep commitment to empowering people, offering more than just advice, he delivers transformative, values-led guidance that drives sustainable success for both clients and his team.
ABOUT CURIOUS AF PODCAST

Curious AF is the evolution of what started as The Hard Stuff Podcast. Initially focused on guests who’d done hard things—ultra marathons, building businesses, overcoming personal challenges—it’s now becoming a broader platform to explore anything and everything I’m genuinely curious about.
The new direction is more personal and wide-ranging. I want it to feel like a space where I can follow my curiosity and have real conversations with people who inspire, challenge, or fascinate me.
For further information, contact:
Podcast Host - Luke Biermann
General Inquiries: [email protected]
Instagram: @curiousaf.podcast